Thrive Product News

Boost Your Brand in Your Google Business Profile

Written by Thrive POS | Oct 11, 2024 7:27:04 PM

Strengthen Your Brand by Setting Your Website as the Preferred Online Ordering Option


In our previous blog post, we discussed the importance of managing your Google Business Profile and modifying delivery providers to streamline your restaurant’s online ordering. Now, let’s take it a step further—by making sure that your website is the target for online orders in your Google Business Profile, instead of using the default orderonline.granburyrs.com link.
Why is this important?
When customers see a third-party URL like granburyrs.com, it can confuse them and dilute your branding. But by setting your own domain as the target for online orders, you're reinforcing your brand name, boosting trust, and creating a smoother ordering experience.How to Update Your Google Business Profile with Your Website’s Online Ordering Page
Step 1: Set Up an Online Ordering Page on Your Website
Make sure your restaurant’s website has a dedicated page with a prominent “Order Online” button that links directly to your Thrive Online ordering system. (The orderonline.granburyrs.com website address)
Step 2: Update Your Google Business Profile
Log in to your Google Business Profile and navigate to the Food Ordering section. Set the link to your website’s online ordering page as the target instead of using the default orderonline.granburyrs.com URL.
Step 3: Make It Your Preferred Option
After adding your website link, make sure it is set as the preferred online ordering option in your Google Business Profile. This ensures your brand is front and center when customers order through Google Search or Google Maps.Why This Matters
  1. Strengthen Your Brand
  2. Displaying your own domain instead of a third-party link reminds customers that they’re ordering directly from your restaurant, enhancing trust and loyalty.
  3. Boost Website SEO
  4. Directing traffic to your website helps improve your site’s search rankings, making it more visible in search engine results. Every click to your domain counts!
  5. Full Control Over the Customer Experience
  6. By linking to your website, you can showcase promotions, menu highlights, and other features before customers place an order. You also avoid having Google display third-party options that may be associated with higher fees.
  7. Preferred Option Visibility
  8. Setting your own website as the preferred option ensures customers are directed to the best ordering experience for them—and the most profitable one for you.

By following this step, you’ll not only improve your restaurant’s online presence but also enhance the customer experience, making it easier for customers to order from you directly.