Google Business Profile allows restaurants to manage various aspects of their online presence, including enabling and modifying delivery providers. Through Google, customers can place orders directly via Google Search and Google Maps, giving restaurants a seamless way to offer food pickup and delivery services.
Here’s a step-by-step guide for finding your Google Business Listing and modifying your delivery providers:
Step 1: Access Your Google Business Profile
To begin, you'll need access to your Google Business Profile, which is the control center for all your restaurant’s online information on Google. If you haven’t claimed your profile yet, you’ll need to verify ownership first.
● Open Google and search for your business name.
● Click on your business name in the search results, and then click "Manage this business." Alternatively, you can log in directly at Google Business Profile using your associated Google account.
Step 2: Navigating to the Food Ordering Section
Once you have access to your profile, you’ll need to navigate to the area where you can manage your food ordering settings.
1. In your Google Business dashboard, select “Food Ordering” from the side menu. You can find this option under the “Edit Profile” section on Google Maps.
2. In the “Food Ordering” section, locate “Accept Orders on Your Profile” and turn it on to enable online food ordering.
Step 3: Modify Delivery Providers
Google Business Profile partners with several third-party delivery platforms. You can select and
modify your preferred delivery provider for your restaurant.
1. Choose a Provider: You’ll see a list of available third-party providers. Select your
preferred provider from the list and click “Set as Preferred”.
2. Adjust Delivery Settings: You can also toggle between pickup and delivery options
based on your business model.
Step 4: Adding or Removing Delivery Providers
If you decide to change your delivery partner or remove a provider altogether, you can do this from the same “Food Ordering” settings.
● To remove a provider, simply return to the “Food Ordering” section and select “Remove Provider”.
● Keep in mind that it may take up to five days for the provider to be removed from your profile, and the ordering link will disappear accordingly.
Benefits of Setting Your Internal POS Online Ordering as Preferred and Removing Unwanted Delivery Channels
1. Improved Customer Convenience
By setting your internal POS online ordering as the preferred option, your customers can place orders directly through Google without needing to visit other websites or apps. This
direct path offers the best pricing, as customers avoid higher fees often associated with third-party services. A smoother ordering process can boost satisfaction and lead to
more repeat business.
2. Better Pricing for Customers and Higher Profitability for Your Restaurant
Third-party delivery channels typically come with added fees and commissions, making orders more expensive for customers and less profitable for your restaurant. By
channeling customers to your internal ordering system, you can offer more competitive prices while keeping more of the revenue. This strategy benefits both you and your
customers, creating a win-win situation.
3. Full Control Over Delivery Options
By removing any unwanted third-party delivery channels, you control the entire ordering and fulfillment process. This helps ensure that your customers are getting the best prices
and the highest quality service, all while you maximize profitability by reducing reliance on costly third-party platforms.
4. Streamlined Customer Experience
With your preferred ordering system listed first, customers can enjoy a simple, no-frills ordering experience. They can easily browse your menu, place an order, and receive
updates without getting sidetracked by third-party options that may charge higher fees.
5. Useful Insights from Your Preferred System
By prioritizing your internal POS, you’ll receive clearer data on customer behavior, including how often customers choose your in-house system. These insights allow you to
refine your offerings and strategies based on direct customer interactions, ensuring a better experience while improving your bottom line.
6. Competitive Advantage with Transparent Pricing
Offering better prices through your internal system gives you a clear competitive edge over restaurants relying on third-party platforms. Customers are more likely to choose
your restaurant when they can order directly at lower prices, avoiding third-party markups and fees.
7. Maximized Sales and Revenue
By removing costly third-party delivery options and promoting your in-house system, you cut out the middleman, allowing for higher profit margins on every sale. With lower prices
for customers and higher profitability for your restaurant, you create a stronger foundation for repeat business and long-term success.
Conclusion
By setting your website and internal POS as the preferred online ordering option and removing third-party delivery channels, you can offer the best prices to your customers while maximizing profitability for your restaurant. This strategy provides a streamlined experience that not only increases customer satisfaction but also keeps more revenue in your pocket by eliminating costly third-party fees.
Your customers benefit from transparent pricing and a simpler ordering process, while you gain valuable insights and greater control over how orders are managed. By focusing on your in-house system, you position your restaurant to stand out from competitors, attract more repeat business, and improve long-term profitability.